• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Montreal AI Ethics Institute

Montreal AI Ethics Institute

Democratizing AI ethics literacy

  • Articles
    • Public Policy
    • Privacy & Security
    • Human Rights
      • Ethics
      • JEDI (Justice, Equity, Diversity, Inclusion
    • Climate
    • Design
      • Emerging Technology
    • Application & Adoption
      • Health
      • Education
      • Government
        • Military
        • Public Works
      • Labour
    • Arts & Culture
      • Film & TV
      • Music
      • Pop Culture
      • Digital Art
  • Columns
    • AI Policy Corner
    • Recess
    • Tech Futures
  • The AI Ethics Brief
  • AI Literacy
    • Research Summaries
    • AI Ethics Living Dictionary
    • Learning Community
  • The State of AI Ethics Report
    • Volume 7 (November 2025)
    • Volume 6 (February 2022)
    • Volume 5 (July 2021)
    • Volume 4 (April 2021)
    • Volume 3 (Jan 2021)
    • Volume 2 (Oct 2020)
    • Volume 1 (June 2020)
  • About
    • Our Contributions Policy
    • Our Open Access Policy
    • Contact
    • Donate

The Ethical AI Startup Ecosystem 01: An Overview of Ethical AI Startups

June 5, 2022

🔬 Original article by Abhinav Raghunathan, the creator of EAIDB who publishes content related to ethical ML / AI from both theoretical and practical perspectives.


This article is a part of our Ethical AI Startups series that focuses on the landscape of companies attempting to solve various aspects of building ethical, safe, and inclusive AI systems.


There’s no questioning the ubiquity of artificial intelligence (AI). There’s no argument that can be made that AI is not at the core of Western society, part of the fabric of our everyday lives.

Over the past three decades, a greater emphasis has been placed on growth, on scale, on the positive potential of AI. It is now used constantly in every context as a solution to every problem. But times have changed. Only recently have thought leaders in the space transitioned the thinking away from unparalleled growth (AI has grown enough) and towards controlling AI risk — the negative potential for AI to perpetuate bias, generate disinformation, and much more. When AI fails, it fails explosively.

Solutions came in droves as soon as it became clear to investors, governments, and business owners that AI risk can be dangerous and costly and that consumer trust (which directly translates to profit) is increasingly hard-earned in a world with so many cases of AI run rampant. Many ethical AI vendors are in their infancy — startups attempting to combat the wide world of irresponsible AI. The ethical AI space itself is a relatively small blip on the funding worlds’ radar: underrepresented, underfunded, and underrated.

This column is a comprehensive guide to the five different categories of “Ethical AI” startups and the dynamics between them. We will analyze trends, make predictions, and identify the strengths and weaknesses of each category of this fascinating and critical startup ecosystem.

The Ethical AI Database (EAIDB)

Everyone throughout the company lifecycle (from founders to investors to end users) are gradually becoming more aware and more receptive to transforming AI into a more ethical version of itself. To accelerate the conversation, the industry must be made more transparent — the companies recognized, the founders and investors alerted, the policymakers aware. This is where EAIDB comes into play.

EAIDB is a live database of startups that either provide tools to make existing AI systems ethical or build products that remediate elements of bias, unfairness, or “unethicalness” in society. EAIDB also publishes quarterly market maps / reports and spotlights constituent companies.

Preview of the EAIDB Market Map for Q1 2022.

Startups that dedicate their services and products to enabling responsible technology are broken into five categories: 

  1. Data for AI
  2. ModelOps, Monitoring, & Observability
  3. AI Audits, Governance, Risk, & Compliance
  4. Targeted AI Solutions & Technologies
  5. Open-Sourced Solutions

In subsequent pieces, each of these five categories will be explored in detail.

Growth + Trends

The data EAIDB has collected on its 140+ ethical AI startups shows that both investor and founder interest is growing. As of 2016, only 28 of EAIDB’s constituents were active. In 2022, we recorded 153 active companies (a total growth of about 446% and a CAGR of about 32.7%). Clearly, this space is profitable and motivation to make technology responsible exists.

Total active Ethical AI startups by year.

A category-wise breakdown reveals that, in recent years, the buzz has been mostly around data-related operations (“Data for AI”) and GRC (“AI Audits, Governance, Risk, & Compliance).

Growth in categories of EAIDB by founding year.

Most thought leaders in this space agree that motivation is only increasing — whether through fear or through willingness. Policy changes made by those like the New Zealand and Scottish governments, the State of New York and California, and others will surely drive a stronger business need to mitigate AI risk. There is sound logic behind the claim that the “ethical AI” sector might approximate the growth curves of the privacy boom of the mid-2010s or the cybersecurity boom in the late-2000s. Only time will tell.

The next issue of Ethical AI Startups will cover the first of our categories: Data for AI.

To learn more about EAIDB, visit the dedicated website at https://eaidb.org.

Want quick summaries of the latest research & reporting in AI ethics delivered to your inbox? Subscribe to the AI Ethics Brief. We publish bi-weekly.

Primary Sidebar

🔍 SEARCH

Spotlight

This image is a collage with a colourful Japanese vintage landscape showing a mountain, hills, flowers and other plants and a small stream. There are 3 large black data servers placed in the bottom half of the image, with a cloud of black smoke emitting from them, partly obscuring the scenery.

Tech Futures: Crafting Participatory Tech Futures

A network diagram with lots of little emojis, organised in clusters.

Tech Futures: AI For and Against Knowledge

A brightly coloured illustration which can be viewed in any direction. It has many elements to it working together: men in suits around a table, someone in a data centre, big hands controlling the scenes and holding a phone, people in a production line. Motifs such as network diagrams and melting emojis are placed throughout the busy vignettes.

Tech Futures: The Fossil Fuels Playbook for Big Tech: Part II

A rock embedded with intricate circuit board patterns, held delicately by pale hands drawn in a ghostly style. The contrast between the rough, metallic mineral and the sleek, artificial circuit board illustrates the relationship between raw natural resources and modern technological development. The hands evoke human involvement in the extraction and manufacturing processes.

Tech Futures: The Fossil Fuels Playbook for Big Tech: Part I

Close-up of a cat sleeping on a computer keyboard

Tech Futures: The threat of AI-generated code to the world’s digital infrastructure

related posts

  • The Moral Machine Experiment on Large Language Models

    The Moral Machine Experiment on Large Language Models

  • Research summary: Technology-Enabled Disinformation: Summary, Lessons, and Recommendations

    Research summary: Technology-Enabled Disinformation: Summary, Lessons, and Recommendations

  • How Prevalent is Gender Bias in ChatGPT? - Exploring German and English ChatGPT Responses

    How Prevalent is Gender Bias in ChatGPT? - Exploring German and English ChatGPT Responses

  • Towards Environmentally Equitable AI via Geographical Load Balancing

    Towards Environmentally Equitable AI via Geographical Load Balancing

  • Representation and Imagination for Preventing AI Harms

    Representation and Imagination for Preventing AI Harms

  • Broadening the Algorithm Auditing Lens to Investigate Targeted Advertising

    Broadening the Algorithm Auditing Lens to Investigate Targeted Advertising

  • Selecting Privacy-Enhancing Technologies for Managing Health Data Use

    Selecting Privacy-Enhancing Technologies for Managing Health Data Use

  • Mapping the Ethicality of Algorithmic Pricing

    Mapping the Ethicality of Algorithmic Pricing

  • Considerations for Closed Messaging Research in Democratic Contexts  (Research summary)

    Considerations for Closed Messaging Research in Democratic Contexts (Research summary)

  • A Taxonomy of Foundation Model based Systems for Responsible-AI-by-Design

    A Taxonomy of Foundation Model based Systems for Responsible-AI-by-Design

Partners

  •  
    U.S. Artificial Intelligence Safety Institute Consortium (AISIC) at NIST

  • Partnership on AI

  • The LF AI & Data Foundation

  • The AI Alliance

Footer


Articles

Columns

AI Literacy

The State of AI Ethics Report


 

About Us


Founded in 2018, the Montreal AI Ethics Institute (MAIEI) is an international non-profit organization equipping citizens concerned about artificial intelligence and its impact on society to take action.

Contact

Donate


  • © 2025 MONTREAL AI ETHICS INSTITUTE.
  • This work is licensed under a Creative Commons Attribution 4.0 International License.
  • Learn more about our open access policy here.
  • Creative Commons License

    Save hours of work and stay on top of Responsible AI research and reporting with our bi-weekly email newsletter.